TWIST MUSEUM

Located on Oxford Circus in London, Twist is a new museum of the mind leading audiences through a contemporary illusions led experience challenging the senses and bringing to life the question of how we all interpret the world around us.

Launched in 2022 and welcoming Gen Zs and families alike, Twist has quickly emerged as a staple of the London attraction circuit with an ever changing line up of mind bending exhibits at the intersection of art + science.

TRT worked in collaboration with the founder to model audiences, deliver ticketing, plan P&L, operations insights as well as launch the space alongside ongoing consultancy in how to deliver content and visitor flow into the future.