TATE

In April 2025 That Right There were invited for a year long consultancy to lead all elements of the marketing for Tate.

Working closely with the SMT at the institution, this far ranging brief encompasses the entire range of marketing and brand leadership across all four Tate sites including originating and executing campaigns for all London exhibitions.

In addition, the period of consultancy will also see the development of audience and campaign planning for the programme up to 2030, partnering with departments across the organisation to ensure delivery of future audiences against long term targets for the brand.